Product Information & Customer Reviews
Description
There are countless tasks that can be performed to improve your searchability online as well as increase conversions. And after 10 years in the business, believe me I’ve tried them all. But some tasks are mandatory and give the best bang for the buck. These are the tasks :
- Setting up essential tools: Google Analytics, Search Console, Bing Webmaster Tools and Google Tag Manager.
- Checking indexing to ensure your pages can appear in search results.
- Reducing major technical errors on your site as well as checking speed and mobile usability.
- Add local business structured data to your site.
- Optimize your existing content for search engines and humans. This can include adding or deleting content and ensuring that your site is easy to navigate.
- Perform keyword research to make sure you are using your top keywords correctly and to add any related keywords that might be missing. This may require rewriting your content.
- Make sure there is some new content being added frequently. Blogs are a great way for local businesses to do this.
- Create a linkable asset such as some in-depth information that is shareable/linkable.
- Check the usability of your site on both desktop and mobile and ensure it’s optimized for conversions.
- Make sure your forms are working.
- Set up key directories – Google Business Profile, Bing Places for Business, Yelp.
- Set up key social profiles for your company – Facebook page, LinkedIn company page, Twitter.
- Share your content on your social platforms as well as on your Google Business Profile.
- Check and pursue backlink opportunities.
