There are countless tasks that can be performed to improve your searchability online as well as increase conversions. And after 10 years in the business, believe me I’ve tried them all. But some tasks are mandatory and give the best bang for the buck. These are the tasks :
- Setting up essential tools and tracking: Google Analytics, Search Console, Bing Webmaster Tools and Google Tag Manager.
- Checking indexing to ensure your pages can appear in search results.
- Reducing major technical errors on your site as well as checking speed and mobile usability.
- Add local business structured data to your site.
- Perform a full content audit to determine the current worth of different types of pages and decide how to move forward with the existing content.
- Optimize your existing content for search engines and humans.
- Perform keyword research to make sure you are using your top keywords correctly and to add any related keywords that might be missing. This may require rewriting your content.
- Make sure there is some new content being added frequently. Blogs are a great way for local businesses to do this. I suggest that we create 1 blog per month that we also share on your social profiles and Google Business Profile.
- Check the usability of your site on both desktop and mobile and ensure it’s optimized for conversions.
- Make sure your forms are working.
- Set up key directories – Google Business Profile, Bing Places for Business, Yelp and others applicable to your niche.
- Set up key social profiles for your company – Facebook page, LinkedIn company page, Twitter.
- Check and pursue backlink opportunities.
$500/month (starting rate). We’ll have to charge more for larger sites. Send us your site URL and we’ll provide a quote.
