If you are unsure of how your site is performing, a website audit is in order. There are always things that can be improved on websites, but we like to focus on the things that matter the most and create a plan to improve your organic traffic and conversions based on those. Here is a summarized list of the things we’ll look at and provide direction on.
- Performance – domain rating, backlinks and organic KPIs such as number of ranking keywords and indexed pages
- Social Media presence (which can help your brand’s SEO)
- Key Directories presence (ie. Google Business Profile, Bing Places profile, Yelp profile, others based on your niche)
- Reputation Management
TECHNICAL SEO
- Page Speed
- Mobile Friendliness
- Google analytics presence
- Local business schema code
- Robots.txt – is it being used properly
- Site structure and navigation
- SEO friendly URLs
- XML Sitemap configuration
- Broken links (404s)
- Unnecessary redirects and redirect chains
- Canonical issues
- NAP (Name, Address, Phone)
- Image sizes
ON-PAGE SEO
- Page titles (Browser titles)
- Meta descriptions
- H1s and other heading use
- Alt tags
- Readability
- Internal and external linking
- Spelling/grammar
CONTENT MARKETING
- Internal duplication
- Commercial (services/products) pages are well setup and optimized
- Fresh Content – ie. blogs or other
- Homepage – setup
- FAQs – standalone and/or on key pages
- Video usage
CONVERSION RATE OPTIMIZATION
- Relevant calls to action
- Newsletter subscription
- Other engagement – ie. tools, forms, surveys
Audits start at $300 but we may have to charge more based on the size and type of website.
